The Disney+ Super Bowl ad sees beloved Star Wars and Marvel characters turned into goats to promote the streaming platform’s large library. The House of Mouse first began development on the streamer in 2015 when they acquired a minor stake in BAMTech, eventually building up to controlling the tech subsidiary and first used it to help develop and launch ESPN+ in early 2018. As Disney began negotiating for its acquisition of 21st Century Fox and its distribution deal with Netflix set to end in 2019, they elected to use the BAMTech software to establish its own streaming service with original content and previous Disney and select Fox-branded releases.
Disney+ would officially launch in late 2019 in North America and the Netherlands and was met with generally positive reception, though did see some criticism for technical issues and content errors, including alterations to select films and TV shows and episodes being presented out of order. Regardless, the platform drew in 10 million users by the end of its launch day and has since grown to an estimated 130 million subscribers thanks to its roster of original programming such as Marvel Cinematic Universe shows WandaVision and Loki and new Star Wars series The Mandalorian and The Bad Batch. As Disney+ continues to grow, they are celebrating in a funny new way.
During the NFL championship game, Disney+ unveiled a special Super Bowl ad to promote the streaming platform’s celebrated library of titles. The video stars Awkwafina as she explores the Disney+ headquarters where fan-favorite Star Wars and Marvel characters have been turned into goats, some of whom include Chewbacca, President Loki and Captain Marvel. Check out the fun ad below:
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The Disney+ Super Bowl ad is a funny of honoring the diverse roster of titles the streaming platform has brought to the world, with everything from the House of Mouse’s beloved ’90s titles The Lion King and Toy Story to more modern hits like Avengers: Endgame and Loki. The inclusion of Awkwafina as the audience’s guide through the streamer’s headquarters is also a nice nod to her recent success working with the studio as Katy in last year’s critically acclaimed MCU chapter Shang-Chi and the Legend of the Ten Rings and the titular legend in Raya and the Last Dragon. It should also come as a touching ode to see Stephanie Beatriz’s Mirabel from the Oscar-nominated Encanto and Emma Stone’s Cruella from the 101 Dalmatians prequel of the same name.
As the new year gets underway, all eyes are on Disney+ for how they continue to roll out new Marvel and Star Wars content, namely on the heels of The Book of Boba Fett‘s poorly received finale. Anticipation is currently high amongst audiences for the next couple of months as the Oscar Isaac-led Moon Knight is set to premiere in March on the platform followed by the Ewan McGregor-starring Obi-Wan Kenobi premieres in May. In the meantime, viewers can dive into Disney+’s wide library of content for $8 a month.
More: Moon Knight Being A Limited Series Increases The Hero’s MCU Importance
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